THE BRIEF

Create packaging for a new Brightening Face Care collection designed to boost radiance and help even skin tone. The visual identity needed to reflect the brand's focus on quality, vitamin-rich formulations, and natural ingredients, while delivering a distinctive, premium look that stands out on shelf.

Brand Extension

Creating an extension to the range, while highlighting the distinctive benefits of Gluta all while retaining recognisable ties to the original brand. The goal is visual and conceptual differentiation that leverages existing equity while highlighting the key differences.