THE BRIEF
Zlata Creative was briefed to reinvent the iconic Dabur Chyawanprash range and strengthened its product promise and visual presence on shelf with a dominant red and gold background.
Rejuvenating this iconic brand logo to strengthened its historic brand equity as the Ayurvedic Expert. Hence the ‘ Eye of Wisdom ‘ shape was developed to encase the Dabur word mark ensuring its visual presence and consistency on an extensive product portfolio.
OUR APPROACH
The ‘ Eye of Wisdom ‘ Dabur Brand Mark was strategically positioned with prominence to become the brand. Briefed to maintain salient features we managed to introduce a new set of distinctive memory structures that have improved brand stand out and visual presence on shelf.
We reinvented this iconic Dabur range and strengthened its product promise and visual presence on shelf with a dominant red and gold background.
EXPANDING INTO OTHER HEALTH SUPPLEMENTS
It was then onto expanding the brand within the supplements category that elevate our clients existing offering to a more premium tier. This initiative is about building on our trusted foundation while redefining thoughtfully positioned for a discerning audience.
The goal was not simply to replicate what we had done before, but to evolve it. Crafting an elevated design that embodies superior quality, and a stronger sense of identity.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.