THE BRIEF
We were asked to breathe new life into the entire London Dairy portfolio. A wonderful oppertunity to reimagine, refine and weave each piece of the brand architecture together with a renewed sense of harmony.
Infusing the entire brand with a fresh, premium and cohesive look, with a touch of artistry, that elevated the brand to new heights.
London Dairy - Low Cal
With the emerging ‘Good for you ‘ trend in food today a whole new category of products have been launched which are beneficial for overall health and wellbeing.
As a premium brand of ice cream made to a high standard of quality, London Dairy could not keep away from this significant trend and decided to enter this platform with a new range of ‘Low calorie’ flavours.
Zlata Creative was directed to create a new distinctive range look to connect with the new health conscious consumer whilst retaining its existing Brand essence.
To achieve this, we completely reinvented the Brand architecture with distinctive, flavour specific graphics and dominant calorie numbers as per the current category trend.
London Dairy remained familiar with its dominant navy blue yet excitingly new and distinctive, talking to a specific consumer need.
