THE BRIEF
Yardley updated the fragrance composition and scent notes of their women’s perfume range, and asked us to refresh the packaging design to better reflect the new direction of the collection.
With the new fragrance direction offering a fresher, more contemporary appeal, the packaging needed to evolve to reflect these changes visually.
OUR APPROACH
The objective was to create a more youthful and modern design aesthetic that aligned with the updated fragrance identity, while still maintaining the brand’s core essence and recognisability.
The redesign considered elements such as colour palette, typography, materials, and overall presentation to better connect with the target audience and communicate the refreshed character of the perfume collection.
Design Extension: POS
POSTERS
